Ensure Your Retail Success with a Comprehensive POP Display and Visual...
One of the biggest challenges for any CPG brand is capturing the attention of a consumer in the overstimulating aisles of Target, Walmart, Kroger or other retail stores. But, before you even get your...
View ArticleHow to Run a Successful Social Media Ad Campaign for CPG Brands
The power of social media is undeniable. The sheer number of active users on these platforms is reason enough to start social media marketing for your grocery or CPG brand. Facebook alone boasts over...
View ArticleUnlock the Power of Paid Media for CPG and Retail Brands
Your consumers are waiting for you online – is your paid digital media strategy optimized from a platform, design, messaging and budget perspective to find them? Navigating paid media as part of your...
View ArticleThe Account-by-Account Approach to Retail Marketing
Getting your product on the shelf is a challenge. Moving your product off is another. Once you’ve secured distribution with a retailer, you need to perform. The bottom line is the bottom line, and...
View ArticleDevelop a Stand Out Digital Marketing Strategy as a CPG Brand
As the consumer packaged goods market changes, businesses will need to change their strategies, too. Digital shopper marketing can help companies reach larger audiences, gain more sales and increase...
View ArticleThe Importance of Leading with Authenticity in Your Content Strategy
Authenticity isn’t just a buzzword—it’s the cornerstone of connection between consumer packaged goods (CPG) brands and their audiences. As a Content Marketing Coordinator at Cliffedge Marketing, I’ve...
View ArticleEverything You Need to Know About Customer Data: Types, Collection and...
There’s a really good chance you have a treasure trove of insights to propel your sales, and it’s right in front of you! So, the question is this: Are you on top of your customer data collection and...
View ArticleUnlock the Secrets of Consumer Behavior with User Journey Maps
Do you know the “why” behind your shoppers’ behavior? If you want your brand to stand out in the minds of consumers, the key is to master the art of user journey mapping. At Cliffedge Marketing, we...
View ArticleHow Performance Marketing Leads to Data-Driven Sales For Your CPG Brand
The retail industry has changed tremendously over the past decade, with 2021 being a tipping point. Case in point: Amazon officially became the world’s top retailer, edging out Walmart. Online retail...
View ArticleThe Retail Marketing Strategy Guide for CPG Brands
Retail grocery has changed a lot over the last couple of years and many brands are struggling to keep pace. As the industry continues to evolve, how can CPG brands standout? Where should they invest...
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